Pink colored athletic shoes seem to be popping up in record numbers these days. In particular, pink colored basketball shoes seem to be populating the sneaker landscape at an alarming rate. Long considered a women's color, pink is now adorning many a basketball sneaker, male and female. There is a reason why. And it is a really great reason.
Kay Yow was a women's college basketball coach at North Carolina State University who died of breast cancer in January 2009. She had battled cancer for more than two decades. As a tribute to her battle and her contributions to the game of basketball, several large athletic companies have produced pink colored apparel and shoes. These companies contribute some of the proceeds of the sale of these products to the Kay Yow Cancer Fund, a fund set up as a charitable organization to continue the fight against breast cancer.
Breast cancer awareness has always been represented by the color pink. And because Kay Yow dedicated her life to basketball, many of the large shoe companies are now producing many different styles of basketball sneakers in a pink colorway. Not only are they contributing to a great cause, but they are making it acceptable for males to wear pink on the basketball court.
Or, are they? I have never understood that fact that in our society a certain color determines a person's gender. And in the case of basketball, a male's toughness or athletic talent. If a man likes the color pink, why can't he wear it on one of the shoes for basketball he owns? I don't have a reason why he shouldn't. But a lot of men do.I guess testosterone has a lot to do in determining what color you can or can not wear on the basketball court. To each his own.
Fortunately, those basketball players that are alright with pink have many options when it comes to purchasing quality signature sneakers. From Kobe Bryant shoes to Lebron James shoes to basketball shoes in general; hoopers have many "pink" options. Not only are they sporting nice kicks, they are contributing to a great cause.