Nike is not a new brand. It has been around for ages. But it was mostly associated with sports. Many famous sports athletes and celebrities endorse this brand name. But recently, with the release of a new product line, the Nike Air Force One, this brand looks set to become a household name, especially among teens. How is that so?
Sports shoes are mostly specialized tools that both amateur and professional athletes use when they engage in various sports activities. These are specially designed products, and a lot of research has gone into producing these footwear. They are meant to maximize the performance of the wearer. In competitive sports, every little advantage is required to outperform fierce competitors. Nike has done a very good job at providing sports footwear of superb quality and design. These shoes are worn by sports personalities, and heavily promoted by the media.
The problem with this approach is that the price of the shoes start to rocket sky high. After all, the manufacturers have to recover costs for developing and marketing the footwear. A pair of running shoes can easily cost several hundred dollars or more. For those who are well off, this price tag means nothing. Unfortunately, the majority of the consumers, especially younger teens who have no source of income, find it hard to afford such products.
Nike Air Force One is the solution to the problem. The price of this product line is almost half of other branded sports footwear. Not only that, the designs are meant for the active teens. These products are comfortable to wear, and beautiful to look at. As expected, the bright Nike logo is at the side of all the shoes. They come in many different colors, designs, and cuts. For teens who like to play a game of basketball after school, they can choose a pair of mid cut Air Force One.
Some schools have strict rules about the colors of the shoes. They cannot be too fanciful looking. There are plain looking, one color shoes, that will be suitable for students of such institutions.
When you stop and think about the lifestyle of a typical teenager, you should realize that he or she is likely to be engaged in all sorts of activities - sports, shopping, attending school, etc. A pair of branded sports shoe that cost a small fortune doesn't seem like the ideal product for a teen. The active lifestyle of an energetic individual will wear out the shoes more quickly than most people.
Therefore, affordability, comfort, and simplistic design is key. Nike Air Force One possesses all 3 characteristics. Because this product line provides great comfort, a teen can wear it for almost anything - playing tennis, street soccer, attending parties, and more. Adults may not be drawn to the brightly colored designs. But for teens, this product is a sure winner.