"Fast Company" to make such a choice is based on last year's Nike two technical innovations - new technology Flyknit upper and movement of digital products Nike Fuelband. In the "Fast Company" in the eyes of Nike, a company with thousands of employees of large companies can in one year, in two completely different fields to complete while important technological breakthrough, is quite a rare thing.
The first is for the preparation of technical traditional shoe uppers Flyknit products. From the name you know, basically it belongs to an upgraded version of 2008 introduced Flywire technology. According to Nike's official statement: Flyknit Compared with traditional sports shoes manufacturing process, the entire section of its upper single material, reducing waste, because it did not follow the traditional sports shoe manufacturing processes, the use of multiple multi-block material cutting, with the most simple design to meet environmental demands. In short, Flyknit shoes can help weight loss, provide better encapsulated. Of course, some people would say that this is just a gimmick, but you must know that this stunt is not everyone can play out, new technology Flyknit of upstream production processes have a huge impact, Nike had reinventing itself for its production process, "Fast Company," the article also mentioned this point.
In addition, Nike Flyknit Lunar one designer Rob Williams said this to say in an interview designboom interview: "For a large company, the realization and implementation of 'change the traditional shoe-making process,' This point is not smooth sailing in Flyknit of. Exploration on the road, we definitely have to go through a learning process, there are many problems to be solved. However, the good news is that we have all the support from management. With such a foundation, Flyknit this program to succeed. We manufacture the finished product is what we want to see the entire team - lightweight, supportive and strong, running experience excellent. "
Let us talk about the second reason --Fuelband (one can measure the amount of exercise daily activities wristbands).
Because Fuelband is a completely independent product sports shoes and sports apparel outside. No longer will it with their Nike sneakers past bindings, which Nike is definitely a subversive idea on its digital products are no longer for sneakers icing on the cake accessories, but have "independent personality"